Storytelling: The backbone of modern PR

A few weeks ago, I visited a guest lecture at Bournemouth University held by FeverPR. The first sentence I heard after entering the room was: ‘PR practitioners are modern storytellers’. These words came from Bruce McLachan. He got my attention. Continue reading


Integrated Campaign Planning: #TrustTheDuck

Recently, I had the chance to collaborate with Advertising and Marketing Communications students to create an integrated campaign including PR and advertisement elements. We received a brief from the agency Havas Media in London that asked us to promote scratchcards by the National Lottery. Here is our result: Trust the duck! Continue reading

Is Lobbying consistent with democracy?

To say it in advance: Lobbying is part of the daily political life. There is almost no political decision that is not influenced by several pressure groups. But is this something good or bad? There are huge debates, if Lobbying reflects democracy or not. Dr Kevin Moloney, Senior Lecturer in Public Relations at Bournemouth University, has the simple answer: yes AND no. Continue reading

Use Infographics to visualise Information – including your CV

Have you recognised the new widget on the right of my blog? Under ‘My infographic CV’ you can see a little icon, which leads to This site offers you the opportunity to create a special resumes that certainly have the potential to stand out of the crowd. Just click on the icon or follow this link to see mine. Continue reading

National PR Campaign Amilla – Final Round!

Today, I’m proud to announce that our team made it to the finals of the National PR Campaign Amilla! We are now one of five teams that are left.

The competition is organised by several UK institutions of higher education as well as both professional bodies of Public Relations in the UK, PRCA and CIPR.

In groups of four students we will act like a real PR agency responding to an actual brief of a real client. Our task is to promote a national initiative of Anchor, England’s largest not-for-profit provider of housing and care to older people. For more information about the competition, please read my post from January 31.

The live pitches will will take place on May 23rd 2013 in London and we will be judged by Grayling, PRWeek’s Number One Digital Agency 2012.

It will be tough, but let’s hope for the best 🙂

How to Measure Social Media ROI?

The use of Social Media is almost inevitable for brands to succeed in these days. Corporate profiles on Facebook, Twitter and Co. are nothing special any more – they are a necessity. But how efficient is Social Media in terms of the Return of Investment? The question after the ROI of Social Media is always present. However, companies often fail to ask the right questions. The ROI in an online environment differs from the ROI offline.  Continue reading